MS Dhoni as Aircel brand ambassador

Aircel-Maxis is starting GSM services in New Delhi that includes different competitive plans with the potential to set off a new tariff war in already heated up environment cause by big and active user base in capital New Delhi.

Aircel, which sponsors IPL team Chennai Superkings and has MS Dhoni as its brand ambassador, is India's fifth biggest GSM mobile service provider with 17 million users and Delhi is the 14th circle for the company.